Although social media is growing rapidly as a news source, including for disseminating conservation information, studies comparing attention given to differing threats to species on social media are almost non-existent. As the amount of attention given to differing threats can influence what people perceive to be important and impact the formation of environmental policies, it is vital that conservationists understand which issues are being discussed online. Using elephants (Loxodonta Africana, Loxodonta cyclotis, and Elephas maximus) as test species, we conducted a content analysis of tweets about elephants posted to Twitter during 2019. According to the global conservation authority, the IUCN, the most pressing threats to the conservation of wild elephant populations are habitat loss, human-elephant conflict, and poaching, with the magnitude of each threat differing between the three species of elephant. Our Twitter analysis revealed these major threats were infrequently discussed, with habitat loss being the most infrequently discussed (
